Sci-Tech

Research reveals bias elusive for consumers

September 11, 2012 • 0
While consumers generally believe that they are good judges of their own preferences, two new studies out of the Yale School of Management suggest that, counterintuitively, individuals have a poor understanding of what motivates certain purchases. In one of the studies, researchers found that associating guilt with the consumption of a hedonic object like a »
Sci-Tech

Benefits seen in natural birth

August 29, 2012 • 1
As the prevalence of Caesarean section births continues to increase in the United States, new research from the Yale School of Medicine suggests that the procedure may impair brain development in offspring. A team of researchers led by School of Medicine Professor Tamas Horvath found that newborn mice birthed naturally had increased levels of mitochondrial »
The School of Nursing is leaving for West Haven, where it will join the University's West Campus in fall 2013.
University

School of Nursing to move to West Campus

May 4, 2012 • 1
Beginning in fall 2013, the School of Nursing will call West Campus home. Yale administrators announced Thursday that YSN will move from its current location at 100 Church Street South, near the Yale School of Medicine, to the University’s West Campus in West Haven, seven miles west of downtown New Haven. Despite concern that the »
Sci-Tech

Study shows subliminal influences

April 10, 2012 • 0
A new field study out of the Yale School of Management is the first to show the influence of well-known psychological tendencies on how much employees choose to save for retirement. The study reports that employees at a big firm chose to increase their retirement savings by up to 2.9 percent of their income after »
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University

YCC | Marissa Pettit ’14, events director

April 9, 2012 • 0
Marissa Pettit ’14 wants you to enjoy college. After two years of helping plan events on the Calhoun College Council and nearly a year of service as one of two Calhoun representatives on the Sophomore College Council, Pettit said she wants to be YCC events director so that she can help other Yalies let off »
Sci-Tech

SOM profs combine market research, academia

April 2, 2012 • 0
A group of School of Management professors is trying to bridge the gap between academic and corporate research. More than seven years after two professors founded the Center for Consumer Insights (YCCI) at the Yale School of Management, the center has established ties with more than a dozen major companies and capitalized on these relationships »
OBIT
University

Singer, athlete Banks-Dobson ’11 dies in crash

March 2, 2012 • 5
Moira Banks-Dobson ’11, who friends and teachers described as a skilled singer, accomplished athlete and dedicated student, was killed in a car accident Tuesday in Berkshire County, Mass. She was 24. At Yale, Banks-Dobson explored both artistic and athletic passions. She sang in two musical groups — Something Extra and Tangled Up in Blue (TUIB) »
Karen_Tian_Stickk_1_0221
Sci-Tech

StickK helps the irresolute

February 21, 2012 • 1121
A website founded by three Yalies is dedicated to helping people keep resolutions. Roughly four years after two Yale professors and a student in the Yale School of Management launched stickK.com, a website that lets people impose monetary penalties on themselves if they fail to keep their promises, the service has more than 150,000 users, »
westcampus
Sci-Tech

West Campus Institute gains momentum

February 6, 2012 • 0
While most of Yale’s West Campus feature laboratories for scientific research, the complex will soon include a new center that uses technology to study Yale’s collection of cultural objects, such as dinosaur bones and medieval manuscripts. After Peter Baldwin ’78 and Lisbet Rausing donated $25 million last summer to establish the Institute for the Preservation »
Sci-Tech

SOM research points to benefits of temptation

January 24, 2012 • 1
According to new research from the Yale School of Management, even health food stores should stock a few indulgences. The study, entitled “Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice,” is the first to find empirical evidence that resisting temptation can provide psychological benefits. The study, which will appear in the February »
Sci-Tech

Behavioral research flourishing at SOM

January 17, 2012 • 1
“A bat and a ball cost $1.10 in total. The bat costs a dollar more than the ball. How much does the ball cost?” Ten cents is the wrong answer, but don’t feel too bad if that was the answer that came to mind: more than half of more than 3,000 college students selected that »
Sci-Tech

Woman Physicist of the Month talks Big Bang

January 10, 2012 • 0
Helen Caines, an associate professor of physics, was recently named the American Physical Society Woman Physicist of the Month for January. Professor Caines researches relativistic heavy ion collisions, which try to recreate the instant after the Big Bang. Apart from her research, which takes her as far as the Large Hadron Collider in Geneva, Caines »