Putting a typeface to the name

March 31, 2015
In the late 90s, Yale’s visual identity had a case of multiple personality disorder. Yale’s branding—seen on everything from its admissions brochures to its signs to its official stationery—was extremely disjointed. There was, and still is, only one person in charge of crafting and maintaining Yale’s brand: the University Printer. At the time, this person »

The Body Politic

December 1, 2013
I spent October break in a darkened basement of the medical school, peering through a microscope at butterfly scales. Each scale is a few microns thick, fifty across, and twice as many long: big enough to spot with the naked eye, once you know to look. And each one is formed by a single cell. »