As Tiger Woods prepared for his return to professional golf at the Masters Tournament in Augusta, Georgia, this weekend, his most loyal sponsor began the work of paving the road to redemption.

Longtime sponsor Nike, Woods’ biggest endorsement partner, aired a new commercial featuring the voice of the golfer’s late father, Earl Woods. The ad, titled “Earl and Tiger,” touches on Woods’ recent personal struggles that led to his departure from professional golf nearly five months ago and to the separation from his wife, Elin Nordegren, with whom Woods has two children.

In the commercial, Earl Woods admonishes his son for his indiscretions but encourages him to learn from his mistakes, to which Tiger responds, “I’m Tiger Woods, (expletive).”

No, not really.

The video premiered just days before another alleged Woods mistress emerged, 22-year-old, Raychel Coudriet. Coudriet, who lived in Woods’ Florida neighborhood, claims to have had a one-night stand with Woods in his private office when she was only 21 years old.

This latest strumpet brings the unofficial Tiger Woods mistress count up to 14 … or 15 … or 16. We at scene are not really sure—we don’t do numbers.

Scene recommends that Tiger Woods’ “scorecard” discrepancies be resolved by the official golfing administrative committee, per United States Golf Association rules.

As for the actual Masters Tournament, Phil Mickelson put together an incredible final round to overcome Lee Westwood and claim his third green jacket, making Mickelson just the eighth player ever to win at least three Masters. Woods finished tied for fourth place with KJ Choi at eleven strokes below par.