New salon on York St.

After lying vacant for more than a year, 260 York St. has a new tenant.

A new salon offering hair care and waxing will open in the space March 1, barring any delays, co-owner Jennifer Patton said. Tucked between J.Press and Davenport College, Salon J will seek to woo the student population with a “modern vintage” look and Yale discounts, she said, and will offer haircuts, perms, highlights and hair extensions, as well as waxing services. Other hair salon and barbershop owners have expressed mixed opinions about the opening of another salon.

Co-owner Denise Treusch, who also owns Bravada Hair Lounge & Spa in Branford, Conn., said Salon J hopes to capitalize on student foot traffic. “It will be more [of a] walk-in business [than Bravada], more geared for students,” she said.

Price-wise, Patton said Salon J will be competitive with existing New Haven establishments. A men’s cut will cost $17, while a women’s “full-service” haircut, styling and blow-dry will cost $45.Salon J will also offer a 10 percent discount for clients with a Yale ID, Patton said.

The prices Salon J will offer have garnered mixed reactions from other hair salons and barbershops.

Four owners and employees of other New Haven hair salons said they wished Salon J luck, though some doubted the necessity of yet another hairdresser.

“My knee-jerk reaction is that New Haven is pretty saturated,” said Cheryl McMahon, the owner of Karma. “You see a hair salon or nail salon on every block.”

However, McMahon added that Salon J will be different from Karma because of its location at the heart of Yale’s campus.

But Divy Geli, a stylist at Phil’s on Broadway, disagreed.

“They will be a full-service salon, and we are a barbershop type,” he said.

While four of seven students interviewed said they get their hair cut at home rather than at Yale, others said they would appreciate a new option.

“I really need get a haircut right now, so [a new salon] would be great,” Sarah Collica ’13 said. “Getting my hair cut around here costs almost $100 for me — getting it cut, straightened, and everything — so if it’s cheaper, that’d be great.”

Jim Fitzgerald, the manager of J.Press, said he was pleased with his new next-door neighbor. “Anything that fills up an empty space is always helpful,” he said, adding that J.Press did not want a food store in the location since strong odors could damage its merchandise.

Salon J is only the latest of 260 York’s many incarnations, Fitzgerald said. 260 York was the shoe store Barrie Ltd. for over 50 years, until it moved to the corner of York and Elm and a luggage store replaced it in 1994.

In 2000, the store became a hair salon, 260 York Hair Design, which was then briefly taken over by Phil’s, a barbershop with three locations in New Haven. Shoe store Paul Richards moved in for four years after that, only to go out of business in May 2009. The store has been empty since then, Fitzgerald said.

Having worked in Branford at Bravada for eight years, Patton decided to start her own business in New Haven, adding that her brother works at J.Press.

“It’s a cute little area,” she said of the York Street location.

In the future, manicures and pedicures may be offered at Salon J, Patton said.

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