Newspaper Advertising
About the Yale Daily News
The Yale Daily News is your premier connection to the over 25,000 members of the Yale community. More Yale students and faculty read the Yale Daily News than any other publication. The News provides timely and objective reporting on matters relating to the University and serves as a forum for student comment. Its advertising market includes students, faculty, administrators, parents and alumni.
Please direct all advertising-related inquiries to Ella McGhee. You can find her contact infomation at right.
Our Circulation
- 7,500 copies distributed free Monday through Friday to the Yale and New Haven communities
- Free pick-up boxes located at various downtown New Haven locations
- Numerous Special Issues (see publication calendar at left)
- 133 publishing days for the 2007-2008 school year
Deadlines
- General: Noon, two business days before publication
- Sports Monday: Noon, Thursday before publication
- Scene: Noon, Tuesday before publication
- Inserts: One week before publication. Please call our business office for directions.
Ad Sizes
A full page is 6 columns by 21" wide. Columns are 1.79" wide. We do not split columns. Advertisement heights must be in half-inch increments.
- 1 col. = 1.79"
- 2 col. = 3.75"
- 3 col. = 5.71"
- 4 col. = 7.88"
- 5 col. = 9.81"
- 6 col. = 11.58"
Advertising in Special Issues
The YDN also publishes several special-occasion issues every year. The Parent's Weekend Issue reaches all the visiting parents in mid-October. The Game Issue is distributed on the day before Yale's well-attended last home football game. The Freshman Issue is mailed to the incoming freshman class over the summer, and the Commencement Issue is distributed during the end of the year during commencement, reaching thousands of students, faculty, and alumni in attendance.
Freshman and Commencement Issue Rate Card
Note: A finance charge of 1.5% per month (18% annual rate) will be charged after 30 days on past due invoices. The customer is responsible for any additional fees incurrent in collection of past due invoices.
National Rate Card
- National Advertising Rate
- $23.50 per column inch
- Classified Advertising Rates
- $0.50 per word per insertion. There is a $10.00 minimum. A 15% discount is given for 10 or more pre-paid insertions of a consecutively run classified ad. All classified ads must be pre-paid.
- Inserts
- The cost to put freestanding inserts (FSI) into the Yale Daily News is $1,750. The publisher must approval all inserts and the advertiser must provide 7,500 inserts. The Yale Daily News will design your FSI and bring it to the printer for an additional charge of $500.
- Format and Design
- Ads should be submitted electronically as PDF files with embedded fonts to business@yaledailynews.com.
- Design fee: $125 for one proof; $30 to redesign
- Color Options
- Add $750 net for 4-color processing
- Add $400 net for red spot color
- Special Advertising Placement
- Daily Paper: No special placement
- Mondays: Sports Monday section placement. Full back page of Daily ($3,500) or full back page of Sports Monday ($3,500)
- Fridays: Scene (arts and living section) placement
- Terms & Conditions
- Please see our terms and conditions for details.
Local / University Rate Card
- Local Business Rate
- Local advertising rates apply to New Haven and Connecticut-based businesses. Other universities and non-profiles also qualify for the local rates.
- Local, Non-Contract Rate: $13.00 per column inch
- Frequency Contract: 10 or more insertions of the same size ad at $11.25 per column inch
- Short Frequency Contract: 5 or more insertions of the same size ad at $11.50 per column inch
- Bulk Contract Rate: 125 or more insertions of the same size ad at $11.00 per column inch
- Week in Review: $11.00 per column inch
- Yale University Rates
- Yale University rates apply to Yale University departments, colleges, schools, clubs, and organizations.
- $10.00 per column inch
- $1,386 for a full page
- Yale Student Organizations
- This rate applies only to registered Yale University student organizations.
- $7.00 per column inch
- Classified Advertising Rates
- $0.50 per word per insertion. There is a $10.00 minimum. A 15% discount is given for 10 or more pre-paid insertions of a consecutively run classified ad. All classified ads must be pre-paid.
- Inserts
- The cost to put freestanding inserts (FSI) into the Yale Daily News is $850. The publisher must approval all inserts and the advertiser must provide 7,500 inserts. The Yale Daily News will design your FSI and bring it to the printer for an additional charge of $500.
- Format and Design
- Ads should be submitted electronically as PDF files with embedded fonts to business@yaledailynews.com.
- Online ads must be submitted in GIF, JPG, or SWF format.
- Design fee: $30 for one proof; $20 to redesign
- Color Options
- Add $350 net for 4-color processing
- Add $200 net for red spot color
- Special Advertising Placement
- Daily Paper: No special placement
- Mondays: Sports Monday section placement. Full back page of Daily ($1,850) or full back page of Sports Monday ($1,850)
- Fridays: Scene (arts and living section) placement
- Terms & Conditions
- Please see our terms and conditions for details.
